Standard Life Investments (SLI) & Sky Sports partnered to win the hearts of rugby fans worldwide.
Standard Life Investments (SLI) is an asset manager bringing talented people together through teamwork and a collaborative spirit to create value for clients. Being in the financial sector, a fairly low interest category for consumers, SLI struggled to engage their key audience.
To push boundaries and place SLI front of mind with rugby fans worldwide whilst increasing brand awareness.
Combining both upmarket audiences and world class credentials, along with the greatest Rugby Union players from England, Wales, Scotland and Ireland coming together as one team
- Over 10.1 million Snapchat views of the 33 fan van videos
- Over 1.2million visits to team selector tool
- Over 35,000 competition entrants
- AdSmart successfully engaged over 409k c-suite high-net-worth individuals.
- brand awareness increased +5pp amongst exposed viewers.
- Overall, positivity towards SLI as a result of the Sky Sports sponsorship increased significantly amongst Lions watching AB 35+ Men from 10% to 14% - SLI registered a 300% increase in spontaneous brand association with the British & Irish Lions (HSBC saw 26% decline).