Mathnasium is a relatively new entrant into the UK market so they had limited brand awareness.
Mathnasium is a relatively new entrant into the UK market so they had limited brand awareness and their offering is solely maths while many of the competition tend to offer a variety of subjects. Mathnasium have 16 franchisees in the UK and traditionally have used digital platforms and local press to generate leads.
The objective was twofold; to build more brand awareness in our local franchisee areas and to ultimately drive good quality leads into the business which would drive enrolment.
Targeted Mid High to Very High Affluent Households with children 5-15 and who lived within the chosen radius of each of the centres chosen. The campaign ran for 6 weeks delivering a heavyweight frequency.
+65% Increase in leads into centres when AdSmart was running+60%. Increase in course enrolment. Higher Quality Leads.
"This was Mathnasium's first foray into TV advertising and we have been delighted with the results. Our primary concern was about the quality of leads that we would be generating but this proved unfounded, as we have seen the right customers come through time and time again.
We are looking now to make AdSmart part of our marketing plan for the whole year."
Louise Young - Head of Marketing, Mathnasium