CASE STUDY: Putting Western Australia back on the map with MTV

Provided by Sky Media
Putting Western Australia back on the map with young travellers.

What was the Challenge / Background of the Campaign?

STA Travel and Tourism Western Australia needed to address the 2017 arrival figures that showed Western Australia was falling behind the nation in attracting young travellers. The ambition was to promote a Working Holiday to encourage young UK travellers to work hard and play hard down under. In partnership with Sky Media and MTV, Tourism Western Australia and STA Travel was able to connect with and impact the target market, driving tourism through a social media strategy. Find out more...

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
16 - 24
25 - 34
Both
ABC1
Students
ONLINE
SOCIAL MEDIA
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions10 Jan 19INCREASE SALES
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