Sponsorship of World Darts Championship 2019/20

Provided by Sky Media
The World Darts Championship returns to Sky Sports over the Christmas period for another unmissable tournament.

Tell us about the Opportunity / What is it?

The World Darts Championship 2019-20 will be the 27th Championship organised by the PDC, firmly cementing the tournaments status as the biggest darts competition of the year. The festive feast of darts at the Ally Pally will begin on Friday 13th December and will run through to the final on New Years Day, with 96 players competing for £2.5m in prize money.

What is the Marketing Objective?

This opportunity allows a brand to not only align themselves with such a unique darts property, but also engage with a large ABC1 Men audience on a UK wide scale.

How does it work?

Scheduling - Live World Darts Championship. 16 days of exclusive live coverage, with sessions typically running from 12:30-16:30 & 19:00-23:00 Repeats/Highlights. c.1 full repeat of each days play. Accreditation - The sponsor(s) will receive the following accreditation across each sponsored programme: - Live- an average of 2 X 15? & 20 X 5? credits per live session. Repeats/Highlights- an average of 2 X 15? & 209 X 5? credits per show. Magazine- an average of 2 X 15? & 2 X 5? credits per show.

Features / Benefits

About Sky Sports Starting with just one channel in 1991, Sky Sports now has ten dedicated channels (Sky Sports Main Event, Premier League, Football, Cricket, Golf, F1 Action, Arena, Mix and News). Sky Sports Action and Arena are the permanent homes of Darts in 2020, capturing every 180 as it happens. Key premier League legs will also be simulcast on Sky Sports Main Event, the showcase channel for live sport. Sports fans can consume Sky Sports content across multiple platforms including Broadcast, On Demand, Out of Home, Online, Mobile and Tablet.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kMen ABC1 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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