Sponsorship of The Transfer Window on Sky Sports News

Provided by Sky Media
The Transfer Window is a truly cross-platform opportunity that has three key platforms; broadcast, digital & social.

Tell us about the Opportunity / What is it?

Sky Media is delighted to offer the exclusive opportunity to be lead partner of Sky Sports News coverage of the Transfer Window and ownership of the iconic Transfer Deadline Day; hosted by the legendary Jim White. The Transfer Window is a truly cross-platform opportunity for a brand to partner with Sky Sports. With more Transfer Window programming playing out than ever before, this January promises to be the biggest transfer window yet. Sky Sports News is the go to place to keep on top of all the breaking news and undisputed home of Deadline Day.

What is the Marketing Objective?

Own the Summer Transfer Window on Sky Sports News, as teams look to bolster their squads ahead of another action packed season of domestic football in the UK. Align with football transfer content across Sky Sports Digital, the number one commercial sports digital content provider in the UK that generates over 65+ million page views on Transfer Deadline. Access to three of the biggest Football social channels with a combined reach of over 46+ million.

How does it work?

A £300k cross-platform package spanning broadcast, digital and social, delivering £494k in media value. Please see the attachment for more information.

Features / Benefits

Boasting in excess of 46m combined followers across Facebook, Twitter, Instagram, Snapchat and Youtube, Sky Sports social platforms reach a highly engaged male skewing 16-34 audience. The Summer Transfer Window partnership opportunity allows your brand to align with premium Transfer Window content.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kReach a football obsessed Men 16-34 audience
16 - 24
25 - 34
Male
AB
ABC1
C2
ONLINE
SOCIAL MEDIA
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions16 Jul 19 - 30 Sep 19BUILD AWARENESSSPONSORSHIP / SPORT / FOOTBALL
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