The legendary sitcom, Friends continues in 2022 on Comedy Central. Associate your brand with TV royalty and align with the most influential and recognisable TV show of all time. Could it be more perfect?!

Associate your brand with TV royalty & align with the most influential & recognisable TV show of all time. Could it be more perfect! Although a classic programme, Friends is still very relevant today & 96% of viewers felt sponsorship increases likeability of the brand. Sponsorship of Friends significantly increased front-of-mind awareness amongst viewers. Viewers feel that idents stick in their mind, made them feel more positive towards the brand & made them more likely to consider the brand when purchasing.

Scheduling & Accreditation Estimated 100 episodes per week January- November. Estimated 50 episodes a week in December. All day on Comedy Central. 2 x 10", 2 x 5" idents per episode.

Benefits Reaches Valuable Audience: 47% of the Friends audience are 1634. Delivers High Value: The 12-month sponsorship package is predicted to deliver over £5.3M media value. Always on Presence: Sponsoring Friends would give a brand presence through the week with over 100 episodes per week scheduled. Drives Key Brand Metrics: Research shows Friends sponsorship improves brand awareness, likeability and consideration (see P2 of the attachment).