Sponsor Friends on Comedy Central

Provided by Sky Media
Associate your brand with TV royalty & align with the most influential & recognisable TV show of all time.

Tell us about the Opportunity / What is it?

The legendary sitcom, Friends continues in 2021 on Comedy Central. Associate your brand with TV royalty and align with the most influential and recognisable TV show of all time. Could it be more perfect?!

What is the Marketing Objective?

Associate your brand with TV royalty & align with the most influential & recognisable TV show of all time. Could it be more perfect! Although a classic programme, Friends is still very relevant today & 96% of Comedy Central viewers felt sponsorship increases likeability of the brand. Sponsorship of Friends significantly increased front-of-mind awareness amongst Comedy Central viewers (60%). Viewers feel that idents stick in their mind (85%), made them feel more positive towards the brand (89%) & made them more likely to consider the brand when purchasing (85%).

How does it work?

Scheduling and Accreditation 1st April onwards Minimum 100 episodes per week Through the day on Comedy Central 10" Opening and Closing credits 2 x 5" centre break credits

Features / Benefits

Delivers High Value: The 12-month sponsorship package is predicted to deliver over £5m media value. Reaches Valuable Audience: 47% of the Friends audience are 1634 and 56.5% are ABC1. Always on Presence: Sponsoring Friends would give a brand presence through the week with over 100 episodes per week scheduled. Drives Key Brand Metrics: Research shows it improves brand awareness, likeability and consideration (see over page)

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details50% of the Friends audience are 16-34
16 - 24
25 - 34
Female
Both
ABC1
ONLINE
SOCIAL MEDIA
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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