Lead by Sky Sports' team of stellar talent, fans can expect to enjoy a wide range of programming.
As the only destination to catch all 22 races live in 2021, Sky Sports truly is the home of F1 in the UK next season. As full channel sponsor, your brand will be associated with Sky Sports' unrivalled coverage of the world's number 1 motorsport, following every race weekend right through to the chequered flag.
With high quality reporting across Sky Sports Digital, this sponsorship offers the opportunity to engage with dedicated F1 fans across multiple media platforms, and delivers large reach and frequency amongst a premium ABC1 audience.
In order to increase the effectiveness of the sponsorship, £100k of the investment will be committed to Sky AdVance digital inventory, allowing your brand to amplify and/or extend the Sky Sports F1 sponsorship message.
Across the course of the season, your brand can expect to sponsor the following F1 programmes:
- 22 live races
- 22 live qualifying sessions
- 66 live practice sessions
- Live coverage of the GP2 & GP3 race seasons.
- Full catalogue of support programming, including: Welcome to the Weekend, F1 Legends, Ted's Notebook, F1 Classic Races and other Sky Sports F1 magazine titles.
With a commercial break moments before the start of each race, the sponsor will be exclusively positioned closer to the wheel-to-wheel action than ever before.
Skysports.com is the number one (highest reach and most visited) commercial Sports destination on the web (UK). The popular site showcases the latest breaking news, videos, features, games, polls and chat. The site delivers per month:
• 232m page views
• 55 minutes spent on the site per user
• 11.5m unique visitors
• 18.4m monthly video views
Sky AdVance can target individuals across the web and VOD, based on their viewing habits as well as whether they have (or haven't) seen your idents on TV.