CASE STUDY: East Anglian Air Ambulance and Sky AdSmart

Provided by Sky Media
East Anglian Air Ambulance Fundraising off to a flying start

What was the Challenge / Background of the Campaign?

The objective was to encourage new people from East Anglia to donate by playing the East Anglian Air Ambulance lottery. Sky AdSmart allowed them to target households home to 45+ adults in the mid to high affluence bands in the NR, IP, PE and CB postcode areas. Their first Sky AdSmart campaign in February 2018 aimed to encourage Sky customers in East Anglia to play the EAAA Charity Lottery which generates 45% of their charitable donations. They subsequently booked an additional campaign in June 2018. Find out more...

What was the Campaign Objective?

The objective was to encourage new people from East Anglia to donate by playing the East Anglian Air Ambulance lottery. Sky AdSmart allowed them to target households home to 45+ adults in the mid to high affluence bands in the NR, IP, PE and CB postcode areas.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details45+ adults in the mid to high affluence bands
All adultsBoth
ABC1
C2
DE
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions, East of EnglandAll YearINCREASE SALES
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