Sponsorship Opportunity - POP

Provided by Sky Media
Sky Media are excited to offer brands and advertisers the opportunity to sponsor POP.

Tell us about the Opportunity / What is it?

Sky Media are excited to offer brands and advertisers the opportunity to sponsor POP. Throughout 2021 there are still multiple sponsorship opportunities, that give brands the perfect chance to reach children and parents alike at an incredible value - this is an opportunity not to be missed!

What is the Marketing Objective?

POP is a channel that will allow brands and advertisers to feature in an imaginative and creative environment, and connect not only to the children watching the great programming, but their co-viewing parents. Targeted at kids aged 6-10, POP is a channel that allows children's imaginations to run free. POP's wide range of fantastic content will inspire fun, laughter and creativity in its young audience and parents alike!

How does it work?

Scheduling & Accreditation Examples: After School on POP - 3pm-6pm Monday-Friday, Approx. 105 hours of sponsored content per month, Approx. 840 sponsorship credits per month, 4 x 10" & 4 x 5" sponsorship idents per hour. Evenings on POP - 6pm-7.59pm Monday-Friday, Approx. 74 hours of sponsored content, Approx. 592 sponsorship credits, 4 x 10" & 4 x 5" sponsorship idents per hour. Weekend Evenings on POP - 3pm-7.59pm Saturday-Sunday, Approx. 90 hours of sponsored content, Approx. 720 sponsorship credits, 4 x 10" & 4 x 5" sponsorship idents per hour.

Features / Benefits

POP is currently the #1 commercial Kids Channel, with a reach of 6m Kids in the last 12 months! POP is the only commercial kids channel on Freeview targeting 6-10 year olds In 2019 POP has reached 66% of all Children 4-9 and 45% of all HW+CH

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsChildren 4-9 and 45% of all HW+CH
0 - 9
25 - 34
35 - 44
45 - 54
Female
Both
ABC1
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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