CASE STUDY: Delta Partnered with Sky Sports & The Masters

Provided by Sky Media
Delta partnered with Sky Sports to elevate its association with the Masters.

What was the Challenge / Background of the Campaign?

Delta Air Lines approached Sky Media with a challenge. The brand wanted to elevate its global partnership with The Masters to upmarket males across the UK. The partnership united the leading US global carrier with golf's premier tournament to improve brand perceptions of Delta as a premium and upmarket offering in the U.S. Subsequently, a platform was needed in the UK to extend awareness, promote premium brand values and ultimately, drive trial. Find out more...

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsUpmarket males across the UK
35 - 44
45 - 54
55 - 64
Male
AB
ABC1
EVENT
SOCIAL MEDIA
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions11 Sep 18BUILD AWARENESSSPONSORSHIP / SPORT
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