Sponsorship Opportunity: Sky Max Prime Time

Provided by Sky Media
Sky Max, is the destination for blockbuster entertainment. Bringing viewers those big TV moments to enjoy together.

Tell us about the Opportunity / What is it?

Sky Max, previously Sky One, is the destination for blockbuster entertainment. Bringing viewers star-studded dramas, electrifying entertainment, bold, dramatic comedies, & those big TV moments that viewers enjoy together. From watching Cobra on the big screen to streaming A Discovery of Witches on your commute, a Sky Max prime time sponsor will run across all of our video platforms allowing a brand to reach an engaged audience at scale. This multi-platform sponsorship links to brand to the channel & has proven to grow brand metrics from awareness through to purchase intent.

What is the Marketing Objective?

A brand now has the exclusive opportunity to align itself through broadcast sponsorship each evening from 9pm. Sky Max is home to high concept, big event dramas, the slickest homegrown action, daring original comedy dramas and tongue in cheek entertainment. This prime time sponsorship allows a brand to associate with a wealth of blockbuster entertainment and reach over 10m ABC1 adults, 65 times a year.

How does it work?

Delivering an always on presence. We estimate that this sponsorship will reach 18.9m individuals on linear, 10.3m of which are ABC1 adults and deliver a further 117m impressions across VOD. Linear: 15" and 5" sponsorship idents across all sponsorable content post-2100 on linear TV. Logo accreditation on all relevant Sky Max promos 20" and over. Video On Demand: 15" & 5" idents across all sponsor

Features / Benefits

More of our own content. and more activation opportunities Sky Max brought viewers some of our most popular and highest rated Sky Original comedies & dramas this year, with the likes of Brassic, Cobra and Never Mind the Buzzcocks . In 2021, there were 125 new Sky originals, double the previous year, and more to come in 2022! This means more original commissions and more exciting opportunities to activate around our key shows!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach over 10m ABC1 adults, 65 times a year.
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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