CASE STUDY: Simon Kelman Plumbing & Heating

Provided by Sky Media
Simon Kelman Plumbing & Heating - Installing brand confidence with AdSmart from Sky.

What was the Challenge / Background of the Campaign?

Established in 2011, Simon Kelman Plumbing & Heating Ltd is an Inverness based Plumbing & Heating Company covering the Highlands.

What was the Campaign Objective?

The objective was to build brand awareness and generate interest in finance options for new boiler installations, using the Ad to drive traffic to their website or encourage direct enquiries to the office.

What was the Solution?

Simon Kelman initially targeted 29,873 Homeowners across the Highlands and Moray, using local authority targeting. In a follow up campaign, the targeting focused on the Highland region only, using the results of the first campaign to target more effectively.

What were the Results?

Results - +40% increase in financial packages for new boiler installations and +60% increase in bathroom renovations and general plumbing.

What were the Key Learnings of this Campaign?

"From the moment our first Ad went live our phone didn't stop ringing and the results encouraged us to run a second campaign. It has definitely increased our brand awareness, with people seeing us on TV and then seeing our vans about town and we are really pleased with the number of enquiries for boiler installations as well as bathroom renovations. We have never been so busy. It really has been incredible." - Simon Kelman, Managing Director

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsHomeowners in the Highlands and Moray
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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