Promote your brand with SpongeBob SquarePants partnerships

Provided by Viacom
Drive sales, awareness and loyalty and create market differentiation with a SpongeBob SquarePants promotion

Tell us about the Opportunity / What is it?

We have the ability to leverage the Entertainment Powerhouse that is the Spongebob SquarePants for promotional activities across a multitude of industries including FMCG. SpongeBob's unique appeal provides the opportunity to maximise the 4 quadrant reach of the brand and we have the expertise, experience and resource to develop tailor made marketing solutions to meet your requirements.

What is the Marketing Objective?

To maximise the sales of your product and service as well as the awareness and reach of your brand by using SpongeBob SquarePants collaboratively to deliver a promotional campaign for families with impact. Draw on our global expertise and experience at designing and executing targeted marketing activations to help you achieve your objectives. We will work with you to gain a full and comprehensive understanding of what it is that you want to achieve with your campaign and deliver a tailor made solution to meet your requirements.

How does it work?

It's simple. Though an initial consultation we will work with you to identify your key campaign objectives including your target demographics, how you want to reach them, why you want to reach them and when you want to reach them. We then take your information and examine how, using the capabilities afforded to us through our arsenal of resources at our disposal as Nickelodeon, we will be able to collaboratively deliver and execute a dynamic and innovative campaign.

Who's used it in the past?

Throughout the world, Nickelodeon has worked with industry leaders to deliver memorable promotional solutions across products and services with case studies across FMCG, Apparel, Automotive, QSR, Health and Beauty, Finance and Logistics. Our open and flexible approach to collaborations enable us to provide unique and innovative ideas to help you deliver your targets.

Features / Benefits

Soon to celebrate its 200th show, Spongebob has contributed the highest amount of viewing to the kids' channels by any show for more than 12 years! The trend has continued in 2015 too. 10 million viewers have tuned in across all channels, 9.3 million individuals tuned into SpongeBob in 2014 and 7.8 million pages were viewed on SpongeBob is the number one property on and the Nick App. The wide ranging appeal of SpongeBob has driven success in high end fashion collaborations through to infant product and everything in between for girls and boys alike

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details9.3m individuals tuned into SpongeBob in 2014
0 - 9Both
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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