Sky Atlantic is the award winning home of world class storytelling from both sides of the Atlantic. The channel that brought you Game of Thrones, Chernobyl and The Undoing. In 2021, Sky secured 24 BAFTA nominations including three nominations for Sky Originals, I Hate Suzie, Gangs of London and Save Me Too. Sky Atlantic also won the 2021 Broadcast Digital non-PSB channel of the year award-another great year for the channel.

Sponsorship of Sky Atlantic VOD on NOW allows partners to reach a highly sought after audience in a premium environment that delivers unparalleled cut through. Now is a great time for NOW as VOD viewingcontinues to increase in 2021. An audience with, this package is like no other.

This sponsorship will play across all Sky Atlantic VOD content available on NOW. This will include 1 x 15" opener and 1 x 5" mid roll ident per programme.

Sky Atlantic in 2021 sees a 12% increase in VOD viewing since 2020. Total on demand minutes via a STB in Sky Homes is up 21% in 2021 vs 2020 (Jan-Sept). Access a streaming audience who are more difficult to reach with traditional TV, and who you can't reach with advertising on other SVOD services.