CASE STUDY: Direct Line educates accidental landlords

Provided by Thinkbox
Direct Line wants to reach out to landlords to promote its specialist products

What was the Challenge / Background of the Campaign?

There are 1.7m landlords in the UK, ranging from professionals who make their living in this way, investors who have a second home as a nest egg, and accidental landlords who have become landlords due to changed circumstances.Research indicated that as many as 38% of landlords were either unaware they needed landlord insurance or had the wrong type of insurance - mostly those who had become landlords after inheriting a property, moving in with a new partner or relocation. Find out more...

What was the Campaign Objective?

Deliver cost effective Landlord Insurance Quotes/Sales. Educate accidental landlords and make them aware that they needed special insurance.

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BudgetReach & FrequencyTarget AudienceMedia Used
£501k +Accidental landlords
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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