Sponsorship Opportunity - GB News: Weather Report

Provided by Sky Media
Sky Media and GB News are delighted to present the opportunity to sponsor our daily Weather Reports.

Tell us about the Opportunity / What is it?

With two weather reports every hour and every day, an on-air sponsorship will provide your brand with high reach and frequency amongst an ABC1 audience. As well as linear, there is a growing demand for news outlets to have a digital and social presence, so with this partnership, we can also market your product on both the GB News App and GB News Websites in order to maximise reach. Come rain or shine, your brand will be at the forefront of our audience's minds!

What is the Marketing Objective?

With this package, your brand has the exclusive opportunity to position themselves around the one thing that Brits care most about: the weather! The core target audience of GB News are the politically moderate 10.2 million 'centrists' in the UK. The mass audience who represent Britain's heartland - the average age is 44, split 50% male and 50% female, ABC1C2, 57% are married, 30% have children at home.

How does it work?

GB News: Weather Report - 6-month sponsorship - other durations also available. 06:00-24:00 (Monday-Sunday), 2 x weather reports per hour, 1 x 10" & 1 x 5" sponsorship idents per report, approx. 1080 reports per month, Approx. 2160 sponsorship credits per month. Digital amplification opportunities include; native articles and columns, sponsorship of digital content, homepage takeovers on the GB News app and the GB News Website and much more.

Features / Benefits

While TV remains the most popular medium to engage with the news, there is an ever-increasing appetite for reliable news coverage to be available digitally and socially too. After TV, the internet is the most used source for news (65% of Adults). 68% of ABC1 adults use the internet to access news. 45% of UK Adults use social media to access news. Pre-launch GB News has already harnessed mass interest in the digital and social arenas, boasting 185,000 Twitter followers and already 8 million Google Searches for 'GB News'.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details68% of ABC1 adults use the internet to access news.
25 - 34
35 - 44
45 - 54
55 - 64
Both
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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