Companies are recognising the real value that their vehicles can bring to their business as a powerful marketing tool.
Our insight team are ideally placed to consult with brand owners that are currently under-utilising their own fleets, and enable them to integrate their vehicles into their marketing activities. Household brands with their own fleets like DFS, Lidl, Nestle, Barker & Stonehouse and Michelin have all started to integrate their vehicles as a cost-effective part of their own communication strategy.
Our extensive research into owned out-of-home media like truck advertising has shown that using your own fleet can generate OTS figures that would cost up to 60 times more at rate card value through other bought outdoor platforms such as billboards.
For businesses working with a smaller marketing budget this can enable them to extend the reach of their brand, both from in-home to out-of-home and from online to offline media. Many others utilise the space to support other mediums, like TV, radio or even social media campaigns, or simply to make common-sense savings on campaigns by swapping other outdoor activities to the Truck Media that they already own.
Production Only - You own the assets, so no media fee.
Marketing departments can plan activity integrating sales, product and brand placement on to the fleet with other activities.
Generate Revenue - Sell suppliers the space in return for a fee or purchasing discounts. Use to win contracts by offering branded trailers as part of the deal.
Traxx - RGVA are Europes leading reseller of Traxx, the worlds leading Truck Advertising Frame System. This makes it all possible!