Sponsorship Opportunity Sky Media's Petrolheads Package

Provided by Sky Media
Sky Media and A+E Networks UK are pleased to offer a brand the opportunity to build an association with BLAZE™ for 2022.

Tell us about the Opportunity / What is it?

BLAZE, the home of mystery sensation The Curse of Oak Island, is a free to air channel celebrating real people who achieve the extraordinary through determination, courage and defying convention. American by nature, but distinctly British by nurture, BLAZE is the home of US hit show Pawn Stars and popular UK commissions such as Flipping Bangers and Ronnie O'Sullivan American Hustle. BLAZE targets a broad strong male C2DE audience The channel broadcasts on Freeview channel 63, Freesat 162 and Sky channel 164.

What is the Marketing Objective?

Sky Media and A+E Networks UK are pleased to offer a brand the opportunity to build an association with BLAZE™ for 2022, a free-to-air entertainment channel which celebrates people who achieve the extraordinary through determination and courage. We celebrate real people and their stories. People who defy convention and follow their inner fire to live life their own way.

How does it work?

Scheduling & Accreditation - Full Channel - 06:00 - 21:00. Approx. 1,350 hours of sponsored content over 3 months. Approx. 10,800 Sponsorship Credits over 3 months. 2 x 15" & 6 x 5" idents per hour. See attachment for more details.

Who's used it in the past?

Please contact for details.

Features / Benefits

Audience Insight - * BLAZE reached 8.3m Adults in Q1 of 2021. * 67% of these were Men. * 5.6m of them are C1C2D. * The audience loves cars (i.141), DIY (i.111) and watching sports (i.107). * They expect to change car every 1-3 years (i.127). * They like to holiday inside the UK at least twice a year (i.108). * The audience prefers large SUV's Cars (i.230).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details8.3m Adults in Q1 of 2021. 67% Men. 5.6m C1C2D
25 - 34
35 - 44
45 - 54
55 - 64
Male
Both
AB
ABC1
C2
DE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsUntil 31 Mar 22BUILD AWARENESSSPONSORSHIP
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