Cross platform campaign to drive sales of Peperami leveraging a partnership with the Angry Birds franchise
Integrate the meat-munching Peperami Animal with the launch of the Angry Birds Movie
Increase volume sales and brand awareness by associating with the Angry Birds Movie, a new blockbuster Hollywood film based on the famous mobile game franchise.
We created a world where the meat munching Animal became the Stunt Animal and did the really dangerous stunts that the Birds couldn't do. Featuring across all SKUs, we then activated a powerful on-pack promotion offering Angry Birds prizes of holidays in tree houses, learning to fly-board and thousands of branded goodies. Supported with a TV ad and a branded 'spell' in the Angry Birds 2 game, the association between Peperami and the Angry Birds became truly cross platform using a whole range of media touchpoints.
Over 80,000 and a sales uplift of 23%
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