The Big Screen in the Trafford Centre, Manchester, is the most recent exciting addition to the Play portfolio. The Big Screen is Europe's largest permanent indoor screen with sound. Located in the busiest area of this large destination mall, The Big Screen is a high impact creative platform in front of an attractive audience, located at the heart of the action in the bustiest area of the mall.

The average time spent at the mall is 2 and a half hours. This high dwell time of the screen provides advertisers with the perfect opportunity to make the most of the creative and planning flexibility in front of this lucrative audience.

The Big Screen can be bought as a stand-alone opportunity or to complement a larger malls or media campaign. The 26 square metre screen is positioned in the busiest area of the Trafford Centre, reaching the 31 million people who visit each year. Ad opportunities are available from 10am through to midnight. The Big Screen provides flexibility in terms of campaign duration, start and end date and frequency of campaign. The screen offers a range of creative opportunities to enhance your campaign such as full motion animation, sound and reactive campaigns.

Previous advertisers include 3, Nike and Maybelline.

The Trafford Centre is one of the top destination malls in the UK. The catchment area for the Centre is larger and more populous than any other regional shopping centre and comprises 5.3 million people within a 45 minute drive-time. The mall attracts an affluent audience to its popular stores which include Apple, Kurt Geiger and Ted Baker. The Trafford Centre registers the highest number of Visa transactions made across all malls in the UK. Over 70% of visitors to the mall are ABC1. The average spend per visit is £100.