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Most Fashionable Fun to have with an iPad

Provided by Harrods Media
Harrods Magazine for Ipad offers the perfect platform to create an engaging and heavily interactive advertising campaign

Tell us about the Opportunity / What is it?

Harrods Magazine for Ipad carries exactly the same values as the ABC print magazine in terms of quality and style, brought to life with films, fashion-show footage, video interviews and cutting-edge interactive content. Advertising is integral to the new format and offers brands the opportunity to explore the captivating digital experience through a variety of interactive advertising options. Four packages include; Standard (static ad), Premium (ad with sound, animation or video), Bespoke (bespoke interactive content), Full Sponsorship (bespoke domination).

What is the Marketing Objective?

Reach a desirable user including high-value international customers (the app is promoted through the Harrods Rewards loyalty programme). The app offers an innovative platform to create an interactive campaign, work with our App digital creative team to produce a truly unique campaign - creative possibilities are endless. This is the perfect platform for brands who want to explore the capabilities of interactive digital advertising, offering product/brand interaction through a very popular medium with over 4727 monthly downloads.

How does it work?

Harrods Magazine for Ipad is a free app, available either as a single issue or on subscription from the App Store Newsstand. Harrods publishing team produce the digital version on a monthly basis, using editorial elements from the print version and new interactive advertising. Work with our digital creative team to produce a unique campaign for your brand; Four packages include; Standard (static ad), Premium (ad with sound, animation or video), Bespoke (bespoke interactive content), Full Sponsorship (bespoke domination).

Who's used it in the past?

Join top international luxury brands such as Cartier, Fendi, Manolo Blahnik, Burberry, Dior, Breitling, Vertu, Tiffany & Co, Mini, Dolce & Gabanna, Estee Lauder, Stephen Webster, Brioni, Givenchy, Salvatore Ferragamo, Georg Jensen by advertising in Harrods Magazine for iPad

Features / Benefits

1/3 of visitors purchased something after seeing it advertised on the app! Measurement of the app is easy - data includes; total number of monthly app downloads, single-copy downloads and digital subscribers, total content views per issue, average time spent per session, per reader. We also now provide the total number of ad views, ad dwell time and the number of new viewers. For 2013 we are introducing a transactional feature to the application which will make the content directly shoppable as well as a Mandarin version to meet the needs of our growing international reach.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTotal app downloads: 35,5000
All adultsFemale
LocationTimingsMarketing ObjectiveOpportunity Type
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