The Guardian & Observer iPad edition is the newspaper beautifully delivered, 7 days a week, available from apple newsstand.
Advertising with the Guardian & Observer iPad edition delivers great stand out and impact for advertisers. Sponsorship is also available in addition to standard ad impressions.
Great for branding, direct response and building awareness.
A combination of ad impressions and interstitials and inline ads. Interstitials are full page ads that users are served as they scroll through the sections/pages of the iPad app. Inline ads are positioned amongst the content as small fractional ads - these look similar to fractional ads that would appear within the printed paper. The iPad week runs Mon - Sun.
The iPad edition is suitable for a wide range of advertisers across all categories in exactly the same way that a newspaper in print would be. Past advertiser/sponsors include Channel 4, Fiat, Orange mobile and Ford.
The Guardian & Observer iPad edition carries a maximum of 5 advertisers a week (inclusive of sponsor), delivering a minimum 20% share or voice. There is a minimum of 60,000 ad impressions per advertiser, a mean interstitial click through rate of 2.4% and mean inline click through rate of 0.4%.
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