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Sponsor TVPlayer - the UK's fastest growing free live TV service

Provided by TVPlayer
You've heard of advertising funded programming? Here's the UK's first advertiser funded platform!

Tell us about the Opportunity / What is it?

TVPlayer is the fastest growing TV platform in the UK and has already received 750+ downloads since it launched in December 2013. Listed in The Guardian as one of January's 'Best Android apps and games from January 2014', TVPlayer has also been described in Bauer's magazine The Debrief as 'one of 2014's biggest success stories in the App world (so far)'. As the UK's first advertiser funded platform! TVPlayer offers brands the opportunity to target a core 16-34 audience across mobile, tablet and website, as well as a secondary 25-44 year old audience across its platforms.

What is the Marketing Objective?

TVPlayer offers a unique combination of reach and targeting in the UK and the ability to measure the overall success of a marketing campaign directed at a specific or broader audience.

How does it work?

TVPlayer is offering a full sponsorship of its mobile and tablet apps, as well as its website to include *branding on the start-up screen* *Expandable banner on the EPG page* *Video pre-roll around targeted channels and programming*. features a carousel with TV Channel hero content, weekly highlights, a 7 day programme guide and the ability to watch live TV. The website and player from which the user views the programming can be branded as part of an overall sponsorship package.

Who's used it in the past?

TVPlayer is a new platform which launched in the UK in December 2013. This is an exciting "UK first" opportunity for a brand to sponsor this exciting live TV platform.

Features / Benefits

TVPlayer's proprietary ad-serving system 'TVP Target' offers advertisers the opportunity to target by day part, channel, genre and programme. This is a unique opportunity to sponsor a full live TV service to a rapidly growing audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k550,000 reach monthly
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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