This idea is archived

Advertise to c30k wedding-orientated readers of Bride & Groom

Provided by Archant Suffolk
Bride & Groom print & digital paid-for bridal magazine; website & events for the wedding market in and around Suffolk.

Tell us about the Opportunity / What is it?

Bride & Groom magazine is published 3 times a year in print and digitally, with an authoritative website and 5 wedding fairs. Take out advertisements, become a sponsor, attend the events or get involved with the website. Data capture opportunities through web and event activities. Unique opportunity to connect with the wedding market worth £68m pounds a year. All this is promoted in Archant daily and weekly publications - giving additional coverage and audience.

What is the Marketing Objective?

Reach decision markers and consumers in the wedding market - raise brand profile, trial products, test new products, encourage trial of existing products, drive traffic to your website, showcase your product range and gather consumer information.

How does it work?

Magazine engages with consumers at their time of choice, giving advertisers a receptive audience. Digital edition extends this reach to an audience which is out of area and advertisers have links from this to their sites. B&G website adds value to print with authoritative coverage and expert content. Clients can have links to their websites from this. Events bring the product alive with exhibitions, fashion shows and facilities for experiential sampling.

Who's used it in the past?

Key local suppliers to the wedding market - hotels, fashion outlets, (for brides, mothers of the bride, hats, menswear etc) jewellers, chauffeurs and car hire, holiday suppliers, caterers, cake makers, honeymoon experts, hen and stag party organisers, photographers, marquee hire, toastmasters, make up and beauty, finance companies, wedding planners, stationery, interior designers, entertainers, discos, bands, wedding list suppliers, dancing lessons etc etc.

Features / Benefits

Bride & Groom offers a range of coverage from individual features such as advertisements, sponsorship, tiles and banners, stands at the exhibition, as well as opportunities to become involved in the events' fashion shows etc or an integrated package uniting activity to reach the £68m market. Data collection sources and goody bag. Joint promotions available.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kc30k wedding-orientated readers
16 - 24
25 - 34
35 - 44
Female
ABC1
C2
LOCAL MEDIA / REGIONAL
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
East of EnglandAll YearBUILD AWARENESS
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