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Advertise to Christmas Shoppers with SaniPost across UK - 2010

Provided by Nettoyer Media
Advertise to Christmas Shoppers - Utilise highly effective ads and wraps with SaniPost units

Tell us about the Opportunity / What is it?

Target Shoppers at Christmas through SaniPost. SaniPost is a popular, free, hand sanitising unit located in the biggest shopping centres across the UK and Ireland. Each unit delivers 4 panels of advertising space to one client. There are a number of audiences available to advertisers at these locations, a large portion approx 62% of this made up of ABC1 women. This is a unique form of advertising that gives brands the change to connect directly with their audience close to the point of purchase.

What is the Marketing Objective?

Drive brand awareness within close proximity to point of purchase - even more pertinent at this key selling season.

How does it work?

The SaniPost units use alcohol free sanitizing foam, No Germs, to clean hands. Consumers connect with the units in a positive & healthy way. Because of the nature of the units and where they are placed, any brand promoting healthcare, cleanliness, children's goods, fighting illness, looking after yourself, being mobile and 'on the move', feeling good etc would do well to add SaniPost to their marketing mix

Who's used it in the past?

This is Media First opportunity with Kleenex as our first advertiser

Features / Benefits

SaniPost is a unique form of advertising that provides a necessary and much wanted public health service. A combination of very good dwell time for users at eye level, with a high OTS captured by panels facing different pedestrian flows, makes this a powerful opportunity for your brand message. Consumers engage in a positive experience while looking at your ad. Locations in shopping centres can also provide close proximity to point of purchase. Audience interaction is measured through frequency of use.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k62% ABC1 Women Reach of samples is c12m over 4 wks
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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