This idea is archived

Advertise to the "Urban Partiers Tribe" with outdoor

Provided by Clear Channel
Reach a young and outgoing audience using Clear Channel audience profiling.

Tell us about the Opportunity / What is it?

Urban partiers are young and outgoing. They are a relevant audience to target for clothing and cosmetics companies, as well as drinks, media and food brands. Clear Channel have developed a pack of sites which can target this audience based on their lifestyle habits. To see the full presentation for Urban partiers, please request from a Clear Channel sales representative.

What is the Marketing Objective?

To reach audiences in a targeted way through Outdoor media. Campaigns are planned around lifestyle habits rather than socio-demographics.

How does it work?

Clear Channel can use internal planning systems to plan proximity sites to where the audience live, and where they travel to. Proximities for Urban partiers include Fast food, drinking villages, and fashion & beauty outlets.

Who's used it in the past?

Advertisers such as Smooth Radio, TK Maxx, and H&M have used tribal targeting.

Features / Benefits

Demonstrates how Outdoor can be used to plan smartly, whether brands are new to the medium, or seasoned Outdoor buyers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k18-44 urbanites who visit pubs and clubs
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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