The Hobbit: An Unexpected Journey presents fast, flexible and creative advertising opportunities for advertisers.
DCM can deliver advertising solutions for your brand to experience the magic of the Big Screen this festive season by showcasing your brand around one of the biggest Cinema events of 2012. Tolkien's masterpiece The Hobbit: An Unexpected Journey picks up on adventures in Middle Earth from December 14th promising the most realistic 3D experience ever. The highly anticipated return of the Lord of the Rings franchise will draw in a wide upmarket and family audience and is expected to exceed £50 million at box office, potentially becoming the most successful movie of the year.
Advertisers have the option of booking media directly around the film itself or buying into a wider package of movies that reaches a target demographic via the Premium AB1 and Family Focus AGP packages. Costs are directly related to a film's estimated number of admissions and impacts are monitored using actual weekly admissions data provided by Rentrak EDI.
Please contact Digital Cinema Media for further information.
Cinema as an advertising medium provides a unique ability to captivate & engage audiences when they are most receptive. Brands choosing DCM will stand out from the clutter during the busiest buying season when advertisers are vying for consumer attention. Cinema attracts a highly desirable audience, the average cinemagoer is:
- Upmarket-over 50% are ABC1
-Young -more than 70% are under 44 years old
- Affluent - average income £20.5k Vs. UK average £18.3k
- Dual audience - only 4% go alone (average group size of 3)
- Early adopters and influential among their peer group