Beat the Crowds And Reach The Real Early Adopters of Cinema

Provided by Digital Cinema Media
Beat the box-office to reach the truly dedicated film-fanatics who can't wait for the official release of the next big thing.

Tell us about the Opportunity / What is it?

A preview screening sponsorship allows your brand to exhibit tent-pole movies two-to-three weeks before their general release and, in the process, become King of the Cinephiles - a benevolent higher being giving early adopters what they crave most. Screenings will take place once a month at top footfall sites, and give your brand the opportunity to communicate directly with their audience through experiential activity, solus reel space and incredible added value content like Q&As and filmmaker access.

What is the Marketing Objective?

The screenings themselves deliver a pure target audience by accessing ShowFilmFirst's 1.1million strong email database. The database can be cut by demographic, ensuring you're message is 100% on-target all the time. Outside of the ShowFilmFirst ticketing mechanic (which ensures an 80% attendance rate) screenings will be promoted via exhibitor assets both on and off screen, as well as your own branded assets.

How does it work?

The early adopters who will respond best to a preview offer tend to be ABC1, 15-34 and high frequency entertainment consumers. They are very active on social media and very social. This group represents 20% of all annual admissions in the UK cinema industry.

Who's used it in the past?

Available on request

Features / Benefits

On Screen : Up to 4min solus content reel before all preview screenings. 30" ad before selected films to highlight the sponsorship. Online: Access to ShowFilmFirst's mailing list (can be targeted by desired audience). Exhibitor website amplification (to be arranged at exhibitor's discretion) Foyer: Sponsor has the opportunity to utilise the foyer space through product demos, sampling, or simply POS on screening dates.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kABC1, 15-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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