Principal Partner of Barbican Film

Provided by Barbican Centre
An opportunity to become the annual sponsor of the Barbican's film programme.

Tell us about the Opportunity / What is it?

The Barbican is Europe's largest multi-arts and conference venue presenting a diverse range of art, music, theatre, dance, film and creative learning events. The Barbican is offering brands an exciting opportunity to become the principal partner of the Barbican's diverse and engaging year round cinema programme. We host and programme a diverse range of film festivals, ScreenTalks, seasons and events, as well as the latest new releases within our three luxury cinemas and as Principal Partner, you would be one of the biggest supporters of the Barbican.

What is the Marketing Objective?

Supporting our film programme will provide high-profile branding opportunities and is the perfect opportunity to align your organisation with a varied and engaging programme which offers something for everyone. From the latest thriller to an arthouse classic, plus a calendar for families serving up the most recent animated and live-action films, film at the Barbican engages with audiences of all kinds.

How does it work?

The partnership would include a whole host of significant brand and association opportunities, such as on the collateral for all new film releases, as well as our curated seasons and festivals throughout each year of sponsorship.

Features / Benefits

Association with the Barbican's film programme offers wide-ranging benefits across the year including brand recognition on a range of collateral: online & print advertising, Film e-bulletins, Barbican Monthly Guide (sent to 22,000 members and 18,000 distributed around the centre), social media (160,000 Facebook friends, over 400,000 Twitter followers) and the Barbican website (3.5 million visitors annually). Premium event opportunities, including invitations to season Gala launches, opportunities to host film screenings and staff benefits such as discounted cinema tickets.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 168,000 people attend film events annually
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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