Advertise Your Brand in Newcastle with Screen on the Green

Provided by Smart Outdoor (IAMCATZ Ltd)
Screen on the Green returns for a 10th year at Old Eldon Gardens offering 10 weeks of FREE movies across the summer holidays.

Tell us about the Opportunity / What is it?

2021 sees the return of Screen on the Green for a 10th year. Located in Old Eldon Square, SOTG offers 10 weeks of fantastic FREE movies across the summer holidays. The screen will once again be the focal point for the city, offering a fabulous green space for everyone, to sit back, relax & enjoy this popular event. Every day across the summer we will show 2 amazing movies, ranging from brand new mega movies, family classics, sing-along hits & all-time classics. Once again Screen on the Green will be held just off Blackett Street, right in the heart of Newcastle City Centre.

What is the Marketing Objective?

This is the perfect platform to align your brand with the North-East public across a key time in the heart of the city. Your brand will be shown on a full motion & audio high definition screen which is 24m square (P4.8) at a time when the recipients are in a relaxed & receptive frame of mind. The screen will be operational between 8am & 10pm for 10 weeks. Your brand will be seen by a wide & varied demographic including families, students, city centre shoppers, office workders & business professionals. The screen enables you to deliver the 'WOW' factor in your design.

How does it work?

Headline sponsorship package includes - Minimum of 30 x 30" adverts every day for the duration of SOTG. Branding around the screen. Dedicated space to use during the movie period. Input into the choice of films on various day to align with your business . ¼ page center advert on the reverse of the movie schedule/logo on front. Logo inclusion on SOTG landing page & schedule of films, with a line of copy about the partner. Please see attached download for more information on the total Headline package contents and other options available.

Features / Benefits

The dates for 2021 are 28th June to 5th September. The screen is located in Old Eldon Gardens, Eldon Square, Newcastle. The core content plan is for 2 movies per day, with additional content in between. The event is FREE to attend. Estimated footfall during the event is 4.5m people (source OSE). The size of the very high definition screen is 24m square P4.8 screen.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k65% of the audience are aged between 19 - 49
16 - 24
25 - 34
35 - 44
45 - 54
Both
All
AB
ABC1
C2
DE
NON-TRAD OUTDOOR
OUTDOOR / DIGITAL OUTDOOR
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
North, East 28 Jun 21 - 05 Sep 21BUILD AWARENESSEVENTS
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