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Advertising opportunities at Mint Polo in the Park at Hurlingham

Provided by JMP Media
Advertising & experiential opportunities to reach exclusive audience of 32,000 AB1 Polo lovers at The Hurlingham Club.

Tell us about the Opportunity / What is it?

MINT Polo in the Park brings together a dazzling combination of international polo and family entertainment to form an unforgettable weekend long event. This is a great opportunity for brands to reach this audience through advertising at the event on giant screens, bluetooth marketing, experiential & hospitality opportunities. With eight global teams confirmed including London, New York, Buenos Aires and Geneva with other cities from across the globe, MINT Polo in the Park will bring the cream of the world's professional polo talent to London.

What is the Marketing Objective?

Build brand stature through targeting the most glamorous of audiences at one the world's most prestigious events.

How does it work?

Advertising on the biggest HD digital screens in the world on our 100sqm and also the 15sqm screens that are strategically positioned at the event. This is combined with packages to include retail village stands (experiential / sampling), bluetooth marketing and corporate hospitality. The Cartier International day will be televised by Sky and promises to beat all previous attendances, with an expected turnout of over 32,000 AB1's.

Who's used it in the past?

Mint, Audi, IG Index, Veuve Clicquot, Gaucgo, Camion Real, Polistas, Otkritie, Thomas Lyte are some of the brands who access the high net worth demographics associated with Polo in the Park.

Features / Benefits

- The event has been shown on Sky, EuroSports & ESPN - 1x World's Largest Giant 100m2 HD Advertising Screens - Corporate Hospitality Available - Retail Village trade stand - Bluetooth Marketing Available

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k32,000 AB1 Audience
25 - 34
35 - 44
45 - 54
55 - 64
Both
AB
LocationTimingsMarketing ObjectiveOpportunity Type
London01 Jun 11 - 30 Jun 11BRAND STATUREEXPERIENTIAL
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