The Independent are happy to announce that we are now working together with The National Association of Toy and Leisure Libraries (Playmatters). Their mission is to create and support high quality play opportunities throughout the UK. The Independent Parent is a pull-out and keep supplement, available ONLY in The Independent. All editorial is focusing on parenting and toys and will be in-depth, comprehensive and positive.

To build awareness of your brand amongst ABC1 readers in a targeted format.

Various advertising opportunities are currently available within the supplement. Formats can include: full and half page ads, inside front and back covers, outside back cover or double-page spreads. There will be limited space available to advertisers to be involved; space will be allocated on a first come first served basis. We can also design adverts at no extra cost if you are able to supply complete artwork.

This is a brand new opportunity from The Independent.

- The Independent reader is 96% more likely than the national average to be part of a modern affluent family - A quarter of Independent readers are primary or secondary school parents - Just over a third of Independent readers have the presence of children under 4 at the weekend - 12% of Independent readers are expecting the birth of their first, second or subsequent child in the next 12 months - Independent readers spend on average £107 on children's clothing (the highest of all national newspapers).