Advertising with WHSmith: Instore Promotions & Sampling

Provided by Space in Store
Priority space in WHSmith High Street Stores for your brand to physically promote to shoppers via a manned stand

Tell us about the Opportunity / What is it?

An instore opportunity for your brand to directly reach High Street shoppers in real time. Prominent location for your brand in your choice of 383 locations across the UK.

What is the Marketing Objective?

Driving brand awareness. Delivering new Customer Acquisitions - directly measurable media channel. Driving Customer Loyalty - This channel can be used to drive sign ups to loyalty mechanics/subscription models.

How does it work?

Store space for your promotion: 1.5m x 1.5m at front or near front of store. The display can be a stand or podium with up to 2 staff supplied by brand or agency. Presentation materials designed and provided by brand.

Who's used it in the past?

This channel is successful for a wide range of products and services. Brands which have promoted in this channel include Talk Talk, RNIB, RAC, Virgin Media, Hello Fresh and the British Red Cross.

Features / Benefits

Highly flexible channel - book 1 store for 1 week or 20 stores for 10 weeks

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWeekly campaigns reaching High Street Shoppers
All adultsBoth
ABC1
C2
Main Shopper
Students
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDRIVE TRIALEXPERIENTIAL
PRODUCT PLACEMENT
SAMPLING
SHOPPER MKTG
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