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Air Tattoo 2013 - sponsorship, advertising, experiential

Provided by Royal Air Force Charitable Trust Enterprises
The world's biggest airshow - 120,000 visitors every July with spectacular air displays, offering great marketing opportunities.

Tell us about the Opportunity / What is it?

Every July the Air Tattoo brings together the world's biggest celebration of global aviation. Alongside 7 hours of flying and 200 static aircraft a mile long showground is packed with interactive entertainment and shopping. With 22 participating countries, including 2,500 aircrew, 3,000 volunteers and 5,000 corporate guests. Extensive bespoke sponsorship opportunities linked to flying displays, static aircraft, exhibitions, public hospitality areas, themed zones, signage and information. Many consumer-facing possibilities for commercial and corporate partners.

What is the Marketing Objective?

Opportunity to build brand awareness to a targeted and receptive audience of 120,000 over 2 days. Linking brands to an established event based on cutting-edge technology, top-quality performance, excitement and innovation, proven track record and guaranteed visitors. Chance to undertake direct marketing, sampling, hospitality, sales, event creation, interactive exhibitions, client entertainment and staff incentives. Sponsorship objectives to attract new exclusive non-aerospace commercial partners who will benefit from high-profile exposure.

How does it work?

Existing activities and events - eg. public themed zones, signage, awards, event radio - available for sole sponsorship. Also new bespoke options can be created within the massive showground to target particular audiences. Great flexibility exists to work with companies to meet their objectives by developing individual, tailored programmes that maximise potential and deliver return. Both linking to existing client campaigns or creating new programmes at the Air Tattoo that fulfill all marketing requirements.

Who's used it in the past?

Past and present clients include - Breitling, Canon, Gillette, Ford, Vauxhall, Dyson, Dairylea, Land Rover/Jaguar, Airfix, Diageo, McArthur Glen. Also major international aerospace companies including BAE Systems (main sponsor), Boeing, Lockheed Martin, EADS, United Technologies and Rolls-Royce. Many are long-term partners, ranging from major investors to small sponsors who co-exist and work well together. New for 2013 - Red Bull, Caterham, Hyundai.

Features / Benefits

Key sponsor benefits include direct contact with public attendees - one of UK's largest outdoor events; 76% male; 33% from within 50 miles; key interests aviation, photography, cars, technology, music, outdoor activities. Other benefits could include excellent hospitality and networking events; advertising, sampling, signage and product displays; some naming rights options; local and national news media coverage; product exclusivity; link to other marketing PR and promotions; discount ticket offers and future development opportunities.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAnnual event with international and local visitors
35 - 44
45 - 54
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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