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Asda Media Centre - Store Entrance 6-Sheets

Provided by Publicis Blueprint
Backlit sites that are ideal for brands to promote product within the Asda template just as shoppers are entering the store

Tell us about the Opportunity / What is it?

The Asda Media Centre offers a fantastic range of media opportunities, one of which is, 6 sheet posters, at store entrance. These backlit sites are ideal for brands to promote product and price within the Asda template just as the shopper is entering the store and filling their shopping basket

What is the Marketing Objective?

To build Awareness of your brand and it's price or promotion as the shopper enters the store

How does it work?

6-sheets are the ideal medium for reaching today's moving population. Strategically located at Asda store entrances, our 6-sheets deliver the highest audience coverage and frequency. With people spending more time out-of-home, 6-sheets continue to grow in effectiveness. People are spending 50 per cent more time out of home according to research from the Institute of Practitioners of Advertising (IPA). Whatever the audience, 6-sheets will reach your target consumer

Who's used it in the past?

Key FMCG advertisers currently using Asda 6 Sheets include P&G, Unilever, Coca Cola, HJ Heinz, Kellogg's, Warburtons, and Nestle. The DVD launch of Hancock saw, in the first 2 days of launch, 20% more volume sold in stores with the 6 sheet posters.

Features / Benefits

6 sheet posters act as the final stand-alone purchase prompt as the shopper enters the store. They drive high ad recall, and are proven to increase product sales.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kAll adults - ABC1C2D Adults - Main Shopper
All adultsFemale
LocationTimingsMarketing ObjectiveOpportunity Type
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