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August Bank Holiday Heart Loves...you!

Provided by Global Media & Entertainment
Make your brand front of mind with listeners by loading the station with key messages over the August bank holiday weekend.

Tell us about the Opportunity / What is it?

Make your brand FRONT of mind with listeners by LOADING the station with the key messages Thursday, Friday, Saturday and Sunday over the August bank holiday weekend. Plus we'll include a 'Heart Loves' campaign to run side by side so Heart will directly endorse your band next to key campaign messages.

What is the Marketing Objective?

Advertise upon the largest commercial radio network in the UK this bank holiday

How does it work?

The client will run 1 x 10" BTA in every ad break across the 4 day weekend (Thur/Fri/Sat/Sun). These BTAs will contain client messaging delivering a call to action - a big sale / event etc, and will be complimented by Heart Loves. The laydown is 3 x 10" BTAs every hour Thursday 00:01 to 23:59 Sunday and 1 x 30" Heart Loves trail in every daypart Thursday 00:01 to 23:59 Sunday. The client also has the opportunity to offer a prize, this isn't compulsory but obviously it will encourage loads more online traffic giving the client an extra chance to engage with Heart Listeners.

Who's used it in the past?

An endless list of advertisers have used the Heart platform to reach our dedicated audiences, for further details please contact Laura Sharples via the contact details tab.

Features / Benefits

With 'More Music Variety' at its core, Heart plays the best variety of music with witty banter and celebrity guests. Heart reaches over 7.5 million people every week with an audience of 25-44 adults,58% female,81% mainshoppers and 56% ABC1.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsHeart reaches over 7.5 million ABC1 25-44 adults
25 - 34
35 - 44
Both
ABC1
Main Shopper
RADIO / NATIONAL
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, London, Midlands03 Jun 13 - 31 Jul 13BUILD AWARENESSBRANDED CONTENT / RADIO
SPONSORSHIP / MEDIA
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