Advertise with Classic FM's Flagship Show

Provided by Global Media & Entertainment
John Suchet presents a delightful mix of favourite classics and new discoveries Monday to Friday 10am-1pm

Tell us about the Opportunity / What is it?

John Suchet presents Classic FM's flagship show, offering a delightful mix of favourite classics and new discoveries. Whether you're at work or at home, John sees it as his mission to provide the perfect soundtrack to your morning. At 10.15am he features a track from his Album of the Week and over the course of five days, he promises to reveal some fascinating stories about the composer, the performer, and the music in question.

What is the Marketing Objective?

This is the perfect time and place to reach that ABC1 main shopper audience delivering scale pre and post important meal times. More people listen to classical music every week on Classic FM than through any other broadcast medium in the UK.

How does it work?

Classic FM prides itself on providing commercial solutions that match the station's audience in its quality. Its aim is to provide world-class commercial activity in all that it does, including: Airtime, Sponsorships and promotions, Feature creation, Ad funded programming, Online, Classic FM Magazine, Classic FM events and concerts, Classic FM TV, Classic FM book publishing and Classic FM CDs.

Features / Benefits

Classic FM's audience is predominantly made up of two target groups. Firstly the 'discoverers' who are generally aged 35-50, who often have kids at home, & who tune in primarily to listen to music. Secondly the 'enthusiasts' who are generally aged 50+, upmarket & career-focused, who tune in for inspiration. 66% of Classic FM's audience are ABC1, with interests in the arts and finer things in life. They constantly seek out aspirational lifestyles, new experiences & make ethical choices.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details3 million adults weekly
45 - 54
55 - 64
65+
Both
AB
ABC1
ONLINE
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions28 Mar 18BUILD AWARENESS
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