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Become a Northern Racing Ltd Festive Partner

Provided by Northern Racing
Northern Racing are offering customers a range of ways to celebrate Christmas with friends, family or colleagues at the races.

Tell us about the Opportunity / What is it?

Partner sponsors will sit above any local 'racesponsors' as national partners to the Festive Raceday fixtures and Christmas Party Nights across the group. 5 partner sponsor packages will be available for 2011 with exclusivity guaranteed within each category. Our initial aim is to secure a partner sponsor within key categories such as Horse Ownership -' A gift for Christmas', Xmas Hampers, Festive Drink, Retail and Supermarket Chain. Structuring the sponsorship in this way allows us to offer many of the benefits of title sponsorship at a much lower Investment levels.

What is the Marketing Objective?

Extensive brand exposure through an integrated approach.

How does it work?

Branding opportunities are available both before and on the day of the event. to include; a press release to local & national media announcing our partnership, utilising our PR agency plus inclusion in local PR relating to Festive Racing wherever appropriate.'Your logo' on appropriate pre-raceday marketing (shared with other partner sponsors) which includes a wide variety of above the line activity along with direct mail & e-mailers to our extensive customer database and 'Your logo' and 'links' on the relevant Festive pages & promotions within our 10 racecourse websites.

Who's used it in the past?

This is a brand new partnership opportunity.

Features / Benefits

The Northern Racing group offers nationwide coverage, from Newcastle and Sedgefield in the North, Uttoxeter in the Midlands, Great Yarmouth on the East Coast to Hereford, Bath, Chepstow and Ffos Las in the West and Brighton and Fontwell Park in the South. Providing a valuable brand exposure to ideal target market, through an integrated approach.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTo be attended by over 35,000 customers
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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