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Become the first ever channel of the Discovery HD

Provided by Discovery Networks Europe
A fantastic opportunity to be the first ever sponsor of one of the only fully high-definition television channels in the market.

Tell us about the Opportunity / What is it?

Be the first exclusive sponsor of one of the few fully high-definition television channel in the market. The channel is up-market in nature and mirrors many Discovery Channel programming initiatives. It fulfils the promise of high-definition technology with breathtaking imagery and expansive detail. Example programming includes; Sunrise Earth, Whale Wars, Weird Creatures with Nick Baker, American Chopper, and Ways to Save the Planet.

What is the Marketing Objective?

Build brand awareness and be a leader in the sponsorship of HD television.

How does it work?

Sponsorship includes; 15" opener bumpers, 5" break bumpers, 15" Closer bumpers, 8 idents in 60 minutes, 60 seconds of accreditation in 60 minutes of programming and 720 hours of programming per month.

Who's used it in the past?

This is a new sponsorship and we look forward to working with a sponsor on this new and exciting proposition.

Features / Benefits

This opportunity allows you to own the entire channel: There are no other advertisers or sponsors on Discovery HD so it is a clean environment for you to get your message across. Some key Discovery channel content is simulcast on the HD channel. All programming could be accredited and promoted as 'Product X: Sponsors of Discovery HD'. The sponsorship is available throughout 2010.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 adults aged 16-34
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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