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Become the main shirt sponsor for the RFL Super League season

Provided by The Rugby Football League
Align your brand with one of the best known brands in World Rugby.

Tell us about the Opportunity / What is it?

The Hull Kingston Rovers RLFC are looking for a new main shirt sponsor for the RFL Super League season. Through sponsorship of this successful club your company would benefit from extensive media exposure to a high and measurable global RBA media value of: £255,346 per season across press and TV. We evaluate the effectiveness of all our sponsorships. This information is shared with the client, and we are proven to deliver a fantastic return on any sponsorship investment.

What is the Marketing Objective?

Opportunity for a brand looking for exposure in our sport

How does it work?

Main shirt sponsorship shall provide your brand with access to a cumulative audience of over 10 MILLION VIEWERS, through 135 hours of live match coverage in the UK and 64 live matches broadcast by Sky Sports as well as live matches, 'The Super League Show' on the BBC was broadcast 30 times.

Who's used it in the past?

As a club we have a solid reputation in delivering valued and commercially fruitful relationships that have seen us develop excellent working relationships in the past with the likes of national brands/companies such as Lloyds TSB and more recently Sporting Bet.

Features / Benefits

This could present a real opportunity for a brand looking for exposure in our sport, open to offers in the region of 85K, representing a significant discount to previous years. The RBA media value alone generated is 265K (as compiled by Repucom International) therefore representing a very good ROI. Hull Kingston Rovers have the 5th highest average TV audience of all Super League clubs, Hull Daily Mail delivered the most exposure of all regional and national publications. This translated to the 6th highest media value of all regional and national publications.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kA cumulative audience of over 10 MILLION VIEWERS
25 - 34
35 - 44
45 - 54
Male
ABC1
C2
DE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, North, GLOBALUntil 13 Jul 11BUILD AWARENESSSPONSORSHIP / SPORT / RUGBY
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