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Create a bespoke radio station for your brand

Provided by Trevor Dann's Company
A bespoke radio station is exactly what it says on the tin - your brand can own its own online radio station!

Tell us about the Opportunity / What is it?

A bespoke radio station is exactly what it says on the tin - your brand can own its own online radio station! You can mould the output to suit your brand values exactly, right down to the choice of records that you want to play. Listen to the attached mp3 for an example of what we created for the lads' mag, Loaded.

What is the Marketing Objective?

To give prospective customers an extra reason to love your brand. In these days of online interactivity with brands, prospective customers want more from websites than ever before. Your own bespoke radio station can cover so many bases, from making customers aware of promotions, to simply giving them another reason to engage with you.

How does it work?

As the radio station is bespoke to your brand, you can apply all the knowledge about your customers directly to your output (no more trying to find a media which is a 'best fit' with your brand values). As soon as you're happy with the output (which can feature presenters or not, depending on budget) we set the station live on your homepage, with an associated page within the site (for example, Radio is a great 'friend' and trust builder, something which you can use to your advantage.

Who's used it in the past?

Heat Magazine, Loaded Magazine, Diesel Jeans, NME, Topman.

Features / Benefits

- The Power Of Radio: The ability to engage your audience with one of the most trusted forms of media - You can tailor the content to fit your brand values precisely - Your very own promotion service - you can speak directly to your customers/listeners and give them offers and promotions that they would only get by listening to your station.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kDependent upon website placement
25 - 34
35 - 44
45 - 54
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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