This idea is archived

Branded Content of the ICON Series targeting 24-44 year olds

Provided by contentworx
A fantastic opportunity to raise awareness and drive sales through this powerful association with major iconic performers.

Tell us about the Opportunity / What is it?

The music industry as we know it has existed for 60 years and many of the legends and Icons who helped shape it are now nearing the end of their performing days. The Icon series would bring these legends together with the major acts of today resulting in a number of never to be repeated musical performances.

What is the Marketing Objective?

A fantastic opportunity to raise awareness and drive sales through this powerful association with major iconic performers.

How does it work?

Contentworx are offering brands the opportunity to fund the production of 6 shows: each show focuses on a single influential musical Icon. The Icon performs their historic 'hits' with one of the major stars of today. The audience is small, intimate, casual and formed from 'AAA' celebs. An intoxicating mix of music history, live music and reality TV as the viewing audience watches AAA celebs 'relax' with the musicians we all know and love. Branded content brings entertainment value to brands and integrate brands into entertainment.

Who's used it in the past?

There are many great examples of brands funding content creation, or undertaking branded content campaigns. Major brands that have completed successful branded content campaigns include, COI, P&G, Unilever, Pepsi, Coca Cola, T-Mobile, Orange, Mastercard, Pedigree, Bacardi, Sony, Nissan, Renault, BMW, Sage, Barclays, HSBC, Canon. We have experienced significant levels of return on investment for major clients. One campaign for a leading computer software company resulted in an ROI three times the level of their expenditure.

Features / Benefits

Programme naming rights. All material produced will carry the brand's logo. Opening and closing credits on the TV broadcast, online and DVD. There is the potential to create a high-profile launch event (e.g. at a landmark venue) to mark the broadcast with branding opportunities where there would be the potential for corporate hospitality at the event and broadcast coverage. Tickets will only be available through a high profile 'money can't buy' competition with a chosen media partner (e.g. Capital Radio in the UK). Huge PR generation. Share of DVD/CD sales revenue.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Core audience 25-44 year old adults.
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service