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Broadcast sponsorship of 'Family Sundays' on Watch

Provided by ids
New entertainment channel Watch, offers a fantastic broadcast sponsorship opportunity targeting a family orientated audience.

Tell us about the Opportunity / What is it?

Watch is the new entertainment channel from UKTV which showcases great family dramas such as Dr Who and Torchwood, blockbuster movies and US shows including Dancing with the Stars and Total Wipeout USA alongside Traffic Cops and Animal Park. Detailed qualitative audience research has identified that Watch viewers love coming together as a family to share their viewing experience, an insight that has informed the new end line for Watch: "See it. Love it. Share it."

What is the Marketing Objective?

Build awareness and drive sales amongst a family orientated audience.

How does it work?

This autumn watch is creating a 'Family Sunday' strand that will consist of Movies followed by My Little Soldier followed by Total Wipeout USA. The perfect combination for a family to share, relax and enjoy. Broadcast sponsorship is available for this strand, which will include movies, Tarrant Lets the Kids Loose, and Total Wipeout USA.

Who's used it in the past?

This is a new opportunity, and IDS/ Watch look forward to working with a new partner to bring the Family Sundays strand alive!

Features / Benefits

Tarrant Lets the Kids Loose is A UKTV commission and therefore offers good activation possibilities. Ideas include: Out-takes with unique additional content for online, Watch & win competitions, in store/on pack promotions, and In show competitions amongst others. Any ideas can be discussed and created with the channel / IDS / agency

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kHousewives & kids 1+ 13.4% 867,000 | 4+ 6.5% 421,000
0 - 9
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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