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Broadcast Sponsorship of the Rocky Season on Virgin 1

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Virgin 1 are offering broadcast sponsorship of 5 iconic Rocky films airing across Sept & Oct 2009.

Tell us about the Opportunity / What is it?

Virgin 1 are showing 5 iconic Rocky films across Sept & Oct 2009 (Sundays 2100-2300). The films that emphasized the lowly, simple-minded status of the working-class, Italian hero, who was a good-natured individual that lacked basic intelligence, but displayed gutsy, optimistic perseverance while fighting for his dignity. Broadcast sponsorship is available, offering 10 x 10 second sponsorship credits per film. Find out more...

What is the Marketing Objective?

Build awareness and give brand attitude amongst a 25-45 male audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 Men 25-45. Adults 1+ (6%) 2,700,00. 4+ (2.8%) 250,00
25 - 34
35 - 44
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 03 Oct 09BRAND ATTITUDESPONSORSHIP / MEDIA
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