Sponsorship Opportunity - Horror Channel Partnership

Provided by Sky Media
Sky Media and AMC Networks are excited to offer brands and advertisers the opportunity to sponsor Horror Channel.

Tell us about the Opportunity / What is it?

With primetime, daytime & full channel opportunities available. On-air sponsorship of Horror Channel provides brands a thrilling opportunity to market their product to a large, male-skewed audience, as well as associate their brand with some of the most iconic movies & series across the horror & science-fiction genres. Available in 95% of UK homes, Horror Channel is the premiere UK channel dedicated to dreams & nightmares. Viewers will be entertained & terrified by the channel's curated mix of intense and dark cinema, alongside science-fiction and futuristic fantasy.

What is the Marketing Objective?

The thrills don't have to stop at on-air sponsorship. There are plenty of opportunities to extend the partnership, with digital & social activation opportunities available including an online competition, social network links, e-newsletter features & more.

How does it work?

Please download the attachment for a full breakdown of the offering.

Features / Benefits

Horror Channel's viewers. Agree that watching tv is their main leisure activity. Always make sure that they have the latest TV technology. Love to try new products, and like to search online for things they've seen advertised on TV. Often buy things on impulse. Are 10% more likely than the average to drink lager 3+ times per week. Are 35% more likely to drink cider 3+ times per week. Are 35% more likely to place a bet in a shop or by phone 3+ times per week. Are 23% more likely to spend £150 or more per year on purchasing music.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPlease contact Sky Media for details of reach
16 - 24
25 - 34
35 - 44
Male
Both
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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