Sponsorship of the Horror Channel

Provided by Sky Media
Sponsor Horror Channel for a 2 week period. Ideal opportunity for theatrical, DVD & game releases wanting to target horror fans

Tell us about the Opportunity / What is it?

Horror Channel is the UK's first TV channel dedicated to the dark side of cinema and television. With an eclectic mix of ground-breaking content including niche, cult and box office smash movies along with fantasy, sci-fi and supernatural series Sky Media, on behalf of the Horror Channel is offering a sponsor the opportunity to sponsor the Horror channel for 2 weeks. This is an ideal opportunity for theatrical and DVD releases, game releases and also publishers, wanting to target a Horror fan-base via Broadcast, Online and Social Media in this all-inclusive package.

What is the Marketing Objective?

Excellent opportunity to announce new releases to a horror fan base.

How does it work?

The Sponsorship Package Includes: Broadcast Sponsorship, On-air Competition Spots Online, Competition, Social Media Shout-outs, Creative Production, Branding/experiential at Fright Fest & Grimm Fest. On air scheduling & accreditation includes: Sponsorship of 'Prime Time' movies from 21:00+ (3 movies per night) for a period of 2 Weeks - 42 sponsored movies in total. Sponsorship credits can feature 'Release of the Month' messaging to tie the release into the channel. The sponsor will receive a minimum of 336 sponsorship credits.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

- Horror Channel is the 2nd most watched movie channel in the UK with over 5 million adults are tuning into the channel every month. Since launching on Freeview in March 2015 the channel has seen huge growth in audiences which is getting bigger every month. The channel regularly attracts 100k+ audiences for the prime time movie slots. - Horror Channel can provide an online extension to the sponsorship package please see attachment for details of what this extension would include.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPlease contact Sky Media for details of reach
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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