Promote your brand at UK and Ireland shopping centres with an experiential or promotional event seen by thousands of customers
Experiential marketing events are designed to increase brand awareness, encourage trial and ultimately help sell products. Access Point offer advertising opportunities to reach consumers within a retail environment in a choice of over 600 shopping and leisure venues nationwide to generate quality sales leads & raise brand awareness with an eye-catching display.
Experiential brand events create a closer bond between the consumer and the product through a fun and memorable experience. Arranging a promotional marketing space within a high profile shopping or leisure venue provides an opportunity to build awareness and enhance the product / brand profile. Encouraging trial of a product can generate interest and ultimately increase sales, with brand loyalty being encouraged by providing a quality customer experience.
Whether it is for experiential, consumer awareness, product launches, road shows or short term retailing; we will help you from the initial idea through to location and demographic selection. Shopping venues can be targeted specifically for demographics, footfall and location. We can organise specific sites and locations to ensure our clients can make the most of each promotion.
Brands that have successfully promoted include the NHS, Sky, Venture Portraits, Everest, Virgin Activ, Marie Curie, Goodyear, Seat and Mercedes to name just a few. Many independent and smaller local companies have also benefitted.
Instant feedback on campaigns
Generate new leads
Build relationships between brands and consumers
Create memorable experiences
Raise brand awareness through OOH