Promotional Opportunities for Brands at Morrisons Stores

Provided by Access Point
Effectively communicate your brand message with experiential and promotional events at Morrisons stores

Tell us about the Opportunity / What is it?

This is a fantastic opportunity to get your product / service in front of Morrisons customers with a brand promotion, customer acquisition event or product placement. This form of marketing is extremely cost effective and delivers an impressive ROI. Face to face marketing enables brands to be brought to life within a buying environment, increasing brand loyalty and demand. Morrisons is the 4th largest supermarket chain and has more than 10% of the UK grocery market with 11 million customers passing through Morrisons doors each week.

What is the Marketing Objective?

Excellent opportunity to increase sales, to build awareness of a product or brand and to generate qualified leads. We are offering a pro-active promotional opportunity, all the face-to-face and experiential marketing benefits including enhancing the product / brand profile, encouraging trial of a product, generating interest and ultimately increasing sales. With UK coverage the Morrisons stores are ideal for national, regional or local activity.

How does it work?

Stores can be specifically targeted for location, footfall and demographics in a wide choice of locations across the UK. We have specific promotional sites within each venue, internal and/or external to ensure our clients can make the most of each promotion. An eye-catching display and a trained professional promoter or an experiential or sampling event will generate leads which can create an increase in sales and brand awareness. Promotional space is available in-store, or externally in the car park or hard standing area depending on the store location.

Who's used it in the past?

Stores have been used by large nationals for UK-wide campaigns or local companies/organisations who wish to target their immediate area. External promotional space is ideal for car dealerships.

Features / Benefits

Promotional and experiential campaigns at Morrisons stores can generate immediate interest in a product or service. As a proactive marketing tool they are a cost effective way to create brand awareness or place a product or service right at the heart of decision making within a retail environment. It also gives the opportunity to gain instant feedback from your target market and can create brand loyalty by providing a quality customer experience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kThere are over 400 promotional venues to choose from
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
C2
DE
Main Shopper
EXPERIENTIAL
RETAIL MEDIA
SAMPLING
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDIRECT RESPONSEEXPERIENTIAL
PRODUCT PLACEMENT
SHOPPER MKTG
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