CASE STUDY: A Decade of Loyalty: Changing Priorities of Customer

Provided by Webloyalty International Limited
Loyalty has changed with many iterations over the years. Webloyalty's Dom West shares his experiences of working within loyalty.

What was the Challenge / Background of the Campaign?

The world of loyalty has changed in the past decade with many iterations to reward programmes, points systems and discount schemes. In the past decade, what has been the most prominent change and what methods can we expect in the future from retailers to retain customers? Webloyalty's Managing Director, Dominic West, shares his experiences of over a decade of working within the field of loyalty. His recollections encompass the early days of loyalty programmes created by the supermarkets and the newer methods of engaging with shoppers using the latest digital technology.

What was the Campaign Objective?

The aim of loyalty schemes in the past was about giving customers a discount for signing up to a programme and the assumption was that they would continue to be a part of this subscription if the discount levels were attractive. However, the plethora of options has meant retailers have had to differentiate themselves from the competition by enhancing their offering from simply discounts. This whitepaper allows readers to gain insight into the various loyalty programmes and initiatives businesses are using to improve customer retention.

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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