CASE STUDY - Developing a new business strategy for Secret Sales

Provided by Webloyalty International Limited
Webloyalty were able to help identify a new strategy for Secret Sales with the development of a secondary revenue stream.

What was the Challenge / Background of the Campaign?

Secret Sales were looking to find a partner that didn't cause attrition to the customer journey.

What was the Campaign Objective?

It was essential for Secret Sales to find a partner that allowed a secondary revenue stream to be generated from the get-go in order to compete successfully in the competitive Retail market.

What was the Solution?

Webloyalty helped Secret Sales combat media inflation and increased competition in the Retail industry by offering their customers a rewards platform that incentivises consumer spending, and simultaneously develops a healthy revenue stream. The simple setup of our solution meant we were able to open up a new opportunity for Secret Sales while giving their customers a more rewarding experience. Our rewards platform, Complete Savings, was the perfect solution.

What were the Results?

Our revenue enhancement solution can deliver significant revenue for Secret Sales, with projected forecast of £200k inside the first year of implementation. We are now Secret Sales' leading secondary revenue provider, being 1 of 2 partners. With very simple integration of our tool, we were able to easily contribute the largest amount of secondary revenue.

What were the Key Learnings of this Campaign?

"The ability to identify a partner as a secondary revenue stream has opened up a completely new strategy for the business allowing us to re-invest funds into marketing at times of media inflation and increased competition. There are a number of businesses out there that find partners that detract from the customer journey and that was extremely important for us ensuring we didn't go down that route. Finding a relationship like this which is additive to our customer experience and not distracting has been critical in our approach." Chris Griffin CEO, Secret Sales

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsOnline retailers, e-commerce & online shopping businesses
All adultsFemale
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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