Clear Channel and Madonna Partnered to Launch Worldwide Multi-Platform Premiere of Her Latest Single "Give Me All Your Luvin".
Clear Channel, a leading global media and entertainment company specializing in outdoor, digital, mobile, entertainment and information, partnered with Madonna to launch a first-of-its-kind worldwide campaign of her latest single and video, "Give Me All Your Luvin',"utilizing its extensive international media platform in a new and innovative way.
To launch a first-of-its-kind worldwide campaign of her latest single and video, "Give Me All Your Luvin',"utilizing its extensive international media platform in a new and innovative way.
The campaign involved the new single airing on Clear Channel and partner radio stations (Global Radio in UK) and websites around the world, simultaneously with the full music video running on Clear Channel's spectacular billboards; with more than 1,600 digital displays in the US, France, Spain, Sweden, Norway, Singapore, Belgium, Finland and the UK, we were able to reach more than 150 million people around the world. Clear Channel Media and Entertainment, with its 238 million monthly listeners in the U.S., has the largest reach of any radio or television outlet in America.
"This first of its kind multi-media premiere with Madonna demonstrates the unequalled scope and strength of the entire Clear Channel platform" said Bob Pittman, CEO of Clear Channel. "By combining the power of broadcast radio on several continents; online & mobile via iHeartRadio, our station websites and our dynamic digital outdoor advertising network with Madonna's extraordinary talent, creative drive and taste for innovation, we can reach millions of Madonna fans around the world and present audiences around the world with an unforgettable entertainment experience."
Matthew Dearden, CEO Clear Channel UK said: "The global launch of Madonna's new video using out-of-home combined with radio advertising is a ground breaking moment for the industry. Clear Channel has been passionately promoting the possibilities the medium can offer and we are very proud to have worked with Madonna's team to deliver a globally synchronised launch using landmark digital sites across our network. This launch perfectly demonstrates the flexibility of the medium and the power that out-of-home advertising has in helping clients promote their brands."